Sunday, September 29th 2024
BMW North America called on Sunday M. C. to produce a public unveiling of the first BMW M5 Touring - the only long roof to make it stateside - and a multigenerational showcase of the preeminent Bavarian sports sedan.
The event was to be held at Sunday M. C., on a Sunday, and the two simple directives were to a) do exactly what Sunday does every week for the automotive community, and b) produce a small capsule collection of co-branded apparel and accessories to commemorate the partnership.
