Under The Sun Vol. 2 Ferrari

Under the Sun – Ferrari reimagines the marque through the lens of culture, photography, and art direction. Curated by Mirage co-founder Frank Rocholl, the volume moves between Ferrari’s history and its contemporary cultural image, exploring the car as both machine and myth.

Across 280 pages, Ferrari is presented through a cinematic visual language that moves between motion and stillness, Italian landscapes and open roads, architecture, fashion, and the people who surround the car. The imagery treats Ferrari less as an object of automotive history and more as part of a broader visual culture, where beauty, performance, and Italian design meet.

Published by Mirage, an independent fashion and culture publisher founded by Henrik Purienne and Frank Rocholl, Under the Sun – Ferrari reflects the magazine’s longstanding interest in photography, art, design, and cinematic storytelling. Presented as a hardcover volume, it offers a contemporary interpretation of Ferrari through imagery that feels less like documentation and more like a collection of scenes from a film.